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October 7, 2020
7 Things to Consider for Finding the Right Email Service Provider

One of the most common queries email marketing professionals ask is “Who is the best email service provider?” In general, it all depends on the needs of your business. Certainly, all service providers have their own positives and negatives. Whether it is capacity, serviceability, distribution, or value, they all have limitations. As a provision, you can adapt the email service provider to your business with caution.


1. The business you are running (B2B or B2C)

B2B industries can have very varied requirements from B to C counters. For example, do you need the ability to connect to a customer relationship management system or send an email to a vendor account? Finding functionality before assigning a service is subsistence or easy.      

2. The Topic or content format

Do you deliver simple e-newsletters with basic customization features or complex, energetic content? Do you need a copy-paste HTML solution or template? Each email service provider differs greatly on the capabilities of the template and HTML editor they offer. Carefully evaluate your needs and efficiency.

3. Pricing Configuration

Service providers with 24/7 email customer support that focus on small businesses charge according to list size. Enterprise-level email services typically charge per thousand for a delivered email in addition to fixed costs, special service costs, and other functionality costs. Time, money, and hassle can be avoided if you thoroughly evaluate the services, quantity, and efficiency you need before you start working.

4. Exposure or Reporting

Most email service providers include basic reporting, deliverability, click-through rate, bounce, and open rate. When assessing whether the service provider’s ability to report meets your requirements, consider your requirements for e-mail reporting with your web analytics provider, including reports and layouts.

5. Internal Resources

Do you want a 24/7 email customer support that will work from the creation of your e-mail to configuring your data to send a message? Or do you need a simple solution in which you fill in your HTML and distribute it yourself? Do you need a qualified designer and HTML programmer or do you trust your email service provider for these services?

6. Disabled user interface

There is no standard service provider user interface and some organizations are more imaginative than others. Sometimes when everything is the same, there will be enough reason. However, you should consider performance and other issues. If a strong user interface makes it difficult and takes longer to deliver a message that would be a big reason to leave considering ESP.

7. Financial Planning 

Some people think that, unlike sending an email, it is not free. Although it is still a very lucrative marketing channel online, email takes money. A thorough assessment of the amount you send to get a practical view of your needs and what should be charged from your program and what additional services you use.

Final thoughts

Therefore, e-mail marketing is a prevalent tool in your marketing strategy and when used properly and effectively, it will be a major contributor to your achievement. Email can greet new customers, promote credibility, and help your audience learn about new brands and services. Take the time to extend your program from start to finish and the foundation will continue to provide the company well before the installation phase.

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