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February 28, 2017
Grow, But Step By Step with Your Social Media App


“How you are going to reckon your social media app among those 7 Apps?”

You must be wondering about 7 apps. Right!!!

Let me tell you that users consistently interact with an average of only 7 apps every month and if they don’t find your app useful or interesting they will immediately uninstall it. So, it is inevitable that you need an appropriate strategy for your social media app.

It seems that App Entrepreneurs assumes that adding lots of features to the app can instantly make it viral. But it won’t. Let’s see why.c

You might be thinking that imbibing more features in your app at initial level can attract extensive users and make a boom. Considering this logic is simple and sensible for all app owners but however, since the inception excessively featured app can make users confused. When you include the extensive features like instant messaging, up-vote, down-vote, news feed, likes, comment, share, etc in single app then you are creating abandon for users to handle. While you’re app’s main function remain somewhere hidden and doesn’t manifest its purpose quickly and efficiently.

When your users doesn’t sort out the main purpose or usefulness of your app then they will shortly delete it. Here, what you can do, is to simply follow this-

  • Opt for the single focused app business model
  • Accomplish it with perfection
  • Create a faithful user engagement
  • Now you can start adding new features and updates.

This strategy will reduce the investment and increase the proficiency of your app. Once your application is established among users then you can keep on adding new updates, it will help to continuously engage and delight users.

Lets us now see some of the most famous and successful social media apps following this business model-

The WhatsApp Model: Instant Messaging App

As you might know that earlier this week WhatsApp has rolled out new status features in its application. When we get to inception, What App was a mere messaging app but once it has achieved user engagement it simply moved forward to introduce new features like calling and now it comes up with Status update feature resembling SnapChat- Story. The application doesn’t lose its focus from closed community content sharing and this makes it different from other social media apps.

The Quora Model: Knowledgeable and trendy content sharing

It has been observed that content shared on Quora is through answering the open questions. It is a public platform for asking questions and sharing information through multiple answers to the one question and personal blogs. You can up-vote or down-vote the answer as per your preference. Here, this model focuses on solving queries and sharing knowledge across the platform’s crowd-sourced population. As up-voted answers get great exposure and receive an appreciative response from the public.

The Instagram model: Sequential content sharing

Instagram lets the users share content in a sequence. Most recent posts are listed on the top of news feeds. Here, a number of comments and like doesn’t affect the chronological order of the posts in the feeds. You can follow the page that may interest you. Information is shared in the most systematic way. But the scope of interesting content to be curated is less because only people who follow you can see the content you shared. Hence, limited audiences can be entertained through this application.

Hence, when you select communication and content sharing model for your application it is crucial to find out the target audience and content you want to be shared by them. Just have a glance at how you want your app to grow in future. Give your users surprises in the form of new features and sustain users base.

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